27.10.2026
Nova banka brings Apple Pay to its Visa cardholders in Bosnia and Herzegovina. Apple Pay is an easy, secure and private way to pay in-store, in-app and online.
To pay in-store, customers simply double-click the side button, authenticate and hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID or device passcode, as well as a one-time unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, restaurants, coffee shops, retail stores and many more places that accept contactless payments.
“By making Apple Pay available to Visa cardholders, we are taking another important step in developing the digital experience we want to provide to all Nova banka customers. Our goal is not to introduce technology for technology’s sake, but to create solutions that make everyday financial activities simpler, faster and more secure. Today, customers expect their bank to be available wherever they are and in a way that fits their habits. That is why we continuously expand our digital payment capabilities and build an environment in which customers are free to choose the payment method that suits them best,” said Siniša Adžić, President of the Management Board of Nova banka.
“Consumers increasingly expect payments to be fast, seamless and secure, regardless of where or how they shop. The launch of Apple Pay with Nova banka brings consumers an easy and secure way to pay using the devices they already use every day. By combining the security of Visa’s tokenization technology with the convenience of Apple Pay, we are helping accelerate the adoption of digital payments and deliver a better payment experience for our consumers,” said Ana Drašković, Vice President and General Manager, Southeast Europe, Visa.
Customers can also use Apple Pay on iPhone, iPad and Mac to make faster and more convenient purchases in apps or on the web without having to create accounts or repeatedly type in contact information, card details, or shipping and billing information.
Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.
Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap the ‘+’, and follow the steps to add Nova banka Visa credit or debit cards. Once a customer adds a card to iPhone, Apple Watch, iPad or Mac, they can start using Apple Pay on that device right away. Customers will continue to receive all of the rewards and benefits offered by Nova banka Visa cards.
For more information on Apple Pay, visit: https://www.novabanka.com/sr/apple-pay-visa
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